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The brand's ‘No. 1 Men’s Hair Color’ claims were not supported by the National Advertising Division.
April 30, 2025
By: Lianna Albrizio
Associate Editor
BBB National Programs’ National Advertising Division has referred Simpler Hair Color Inc. to the Federal Trade Commission (FTC) for review and possible enforcement action. The referral stems from a National Advertising Division (NAD) Fast-Track SWIFT challenge brought by competitor Combe Incorporated for online advertising stating that Simpler Hair Color products are “Rated #1 Men’s Hair Color” “Based on Trustpilot.com verified reviews as of 10/10/2024” and “Rated #1 Men’s Hair & Beard Co...
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